I turned laundry day into a vibe. What started as a two-part DJ mix (wash cycle + dryer wait) became a monthly event series with a local laundromat/lounge. From concept to merch, I built the brand, pitched the partnership, and brought the community together.
Bringing Spin Cycle to Life Across Every Touchpoint
I executed the full brand ecosystem: packaging-inspired visuals that pop in both physical and digital spaces, event production that turns DJ sets into immersive experiences, and an ongoing content series where each drop deepens the Spin Cycle story. Every element, from sticker designs to live events flows together to build culture, not just moments.
Building a Brand with Momentum and Longevity
This isn't a campaign with an end date. It’s a living brand. Spin Cycle keeps spinning through new collaborations, fresh design drops, and live experiences that build on each other. Every event, every partnership, every piece of content adds another layer to the story, proving that strong brand positioning creates its own momentum.

Streetwear with Substance
Good Omen isn't just streetwear, it's wearable support. I built this brand to as an outlet to fuel negative thoughts and energy into a more positive direction. Every design stems from some sort of raw emotion or state of mind. Expressing vulnerability while making a statement. Each drop adds to a bigger conversation about showing up for yourself.
Twelve pieces that spark conversation and speak truth on the inside. The collection moves from foundational graphic tees to elevated statement pieces, each one hides a special message inside that explains the current state or feeling of the garment. Clean, wearable aesthetics meet layered meaning.
From Concept to Community Shelves
I built Good Omen ground up: brand identity, visual system, every product tag. Designed and produced all 12 pieces, handling everything from graphics to fabrics to final finishes. From there we took it from the screen and onto shelves with a secured placement in a Portland retail store, bringing the brand directly into the community where it belongs.
Fashion That Speaks Beyond Style
Good Omen proves fashion can do more than look good. It can speak. By weaving mental health awareness into every design decision, the brand connects on both style and substance. The result? A collection that works aesthetically and emotionally, plus proof that independent projects with clear positioning can earn retail space and cultural relevance.

PDX Weedz needed more than your average cannabis branding. They needed their story told right. As an Asian-owned dispensary in Portland, they wanted a design that honored their heritage without the clichés.
Creative Direction Meets Collaborative Design
I built the concept and creative direction, then brought in an artist whose style meshed with the vision. Together we produced a design that fuses cultural motifs with color popping visuals.
The result? Branding that doesn't look like every other dispensary. Elevated, culturally intentional, actually representative.

“I turn unconventional ideas into experiences.”

Vision